Shubhamraj Singh - Senior Program Manager (Product Growth & Branding). Why do you care about me out of
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Senior Program Manager Product Growth & Branding AI & Automation

I've program-managed AI products showcased to Modi, Pichai & Altman, built growth engines driving ₹130Cr monthly revenue, and lead GTM strategy across consumer, enterprise and SMB segments.

8+ Years in Product & Growth
₹2Cr+ Ad Budget Managed Monthly
40K+ Signups in 31 Days
12K+ Global Orders Shipped
Open to Sr. PM · Product Growth · Branding Roles
Shubhamraj Singh  -  Senior Program Manager (Product Growth & Branding)

Founder at 19. Engineer. Dual-MBA.
And an Amateur MMA Fighter.

I'm Shubhamraj Singh, a Senior Program Manager (Product Growth & Branding) with 8+ years of experience across AI Product Strategy, Program Delivery, and Performance Marketing. Currently I manage AI product launches and program-manage marketing for products showcased to leaders like Narendra Modi, Sundar Pichai, and Sam Altman.

At 19, I founded Shopoxide.com, earning customers globally in USD, EUR, GBP, JPY, INR, CAD, AUD, and Bitcoin. That "wear-all-hats" startup journey gave me the builder's mindset I bring to every product I manage today.

With a BE in Computer Science, PGDM from Welingkar, and PGP from Jio Institute, I blend engineering depth with business acumen. I'm equally fluent in SQL queries and go-to-market strategy.

🤖

AI Product Thinking

I don't just ship features - I define the problem, validate with data, and design AI experiences with guardrails, fallbacks, and success metrics built in.

🚀

Growth at Scale

Every rupee is tracked. A/B tests, attribution models, funnel analysis. Data decides, not gut feel. That's how I achieved 20x ROAS and ₹130Cr monthly revenue.

Program Execution

I broke my hand during MMA sparring and still delivered the top use case at IMC 2025. Deadlines don't move, I do. 100% on-time at AI Summit.

Shubhamraj at IMC 2025 with broken hand from MMA sparring, still delivered the best use case

IMC 2025: Delivered with a broken hand from MMA sparring 🥊

Shubhamraj Singh

Senior Program Manager · Product Growth & Branding

Location Mumbai, India
Current Reliance Jio
Founded Shopoxide.com (age 19)
Status ● Open to Opportunities
📄 View Full CV

Watch the AI Impact Summit showcase

I program-managed the end-to-end product showcase of Jio AI Stack at the AI Impact Summit 2026, delivering integrated experiences presented to world leaders.

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Jio AI Stack at AI Impact Summit

End-to-end showcase of Jio AI Stack, presented to global leaders including PM Modi, Sundar Pichai, and Sam Altman.

Watch on Instagram →
Click to load Instagram Reel

AI Impact Summit Product Experience

Integrated AI product experience showcasing AI Home, JioFrames, and the future of connected intelligence.

Watch on Instagram →

Three roles. One strategic mind.

I don't just fill a role. I adapt to what your organization needs most. Here's how I deliver value across three domains.

I drive product growth through strategic GTM and positioning

At Reliance Jio, I led positioning and GTM strategy for the Jio AI Stack ecosystem, showcased at the AI Impact Summit 2026 to global leaders. I bridge product strategy, sales enablement, and market narrative to drive adoption across consumer, enterprise and SMB segments.

Key Competencies

Product Discovery & Roadmap OwnershipProduct Launches & GTM StrategySales EnablementB2B SaaS GTMCustomer Synthesis & EvalsStakeholder & Vendor ManagementProduct TeardownCross Team CollaborationProduct PositioningProduct-Market Fit Analysis

My Approach

I start with the user problem, not the model. I work with ML teams to define evaluation metrics, design UX around probabilistic outputs, and ship with measurement plans. Every AI feature launches with guardrails, fallbacks, and success criteria.

Tools I Use

JiraFigmaHubSpotNotionMiroGoogle AnalyticsMixpanelHotjar

I orchestrate cross-functional teams to deliver at scale

I program-managed the end-to-end showcase of Jio AI Stack, AI Home, and JioFrames at the AI Impact Summit 2026, coordinating design, content, use cases, and execution for presentations to global leaders including PM Modi, Sundar Pichai, and Sam Altman. Directed IMC 2024 and 2025 execution.

Key Competencies

Cross-Functional LeadershipStakeholder ManagementEvent & Launch ManagementAgency & Vendor CoordinationCampaign Execution at ScaleRisk Mitigation & EscalationContent & Design DirectionMulti-Channel OrchestrationExecutive CommunicationProcess Improvement & OKRs

My Approach

I build lightweight governance that gives leadership full visibility without slowing execution. I treat every program like a product: clear milestones, async status updates, DRI ownership, and actionable retrospectives.

Tools I Use

JiraAsanaSlackConfluenceMonday.comMS ProjectSmartsheetTableau

I build growth loops that compound - from ₹0 to ₹130Cr revenue

With 8+ years in performance marketing, I manage ₹2Cr+ monthly budgets across Meta, Google, and multi-channel campaigns. I build AI-powered content workflows using Claude, n8n, and agentic AI. At Join Ventures, my growth systems contributed to ₹100-130Cr monthly revenue.

Key Competencies

Growth Loop DesignPerformance Marketing (Paid Media)Conversion Rate Optimization (CRO)A/B Testing & ExperimentationSEO & Content-Led GrowthDynamic Catalog & Product Feed AdsAudience Segmentation & TargetingROAS & Unit EconomicsB2B Lead GenerationMarketing Analytics & Attribution

My Approach

I start with unit economics: target CPA, LTV, and ROAS. Then I build campaigns around high-intent audiences. Every rupee is tracked through full-funnel attribution. I optimize weekly, report monthly, and compound results quarterly.

Tools I Use

Google AdsMeta Ads ManagerHubSpotGoogle AnalyticsLinkedIn Adsn8nClaudeOpenAI API

Building a track record of measurable impact

From startup hustle to enterprise scale, every role has been about driving results that matter.

Jun 2023 - Present

Senior Program Manager (Product Growth & Branding)

Reliance Jio · Navi Mumbai

Led end-to-end product lifecycle management for Jio AI Stack (full AI ecosystem) $110 Billion AI Initiative at the AI Impact Summit 2026, delivering integrated AI product experience presented to global leaders including Narendra Modi, Emmanuel Macron, Sundar Pichai, Sam Altman, Alexander Wang and more. Owned positioning, messaging, and use-case narratives for AI products like AI Home and JioFrames. Directed content, design, use cases and execution for Indian Mobile Congress 2024 and 2025. Spearheaded Vande Mataram campaign resulting in 20,000+ listeners.

Program ManagementProduct GrowthAI ProductsGTM StrategyBranding
Jun 2022 - Aug 2022

Product Marketing Manager (Social Media)

Join Ventures (IGP & Interflora) · Mumbai

Oversaw ₹2Cr+ monthly paid media budget across Meta and Instagram to drive sales, installs and awareness. Optimized product feeds and implemented Dynamic Catalog Ads, leading to a 15% increase in purchase conversion value and driving higher overall revenue. Improved ROI via data-driven campaign optimization, contributing to ₹100-130Cr monthly revenue.

₹2Cr+ BudgetMeta AdsDynamic CatalogE-Commerce
May 2021 - May 2022

Performance Marketing Assistant Manager

Webbutterjam · Mumbai

Executed ₹20-30L monthly budget campaigns across Search, Social and Influencers for clients in E-commerce, FMCG and BFSI, achieving up to 20x ROAS. Delivered lead generation, remarketing, and conversion goals through continuous A/B testing. Managed 5+ key client accounts, maintaining 80% client retention rate through consistent delivery.

20x ROASA/B TestingLead GenFMCG & BFSI
Feb 2019 - Apr 2021

Digital Marketing Specialist

aCubeIT (AI Research, Consultancy & Training) · Mumbai

Reduced cost-per-lead from ₹260-200 to ₹40-80 via strategic paid campaign optimization. Secured paying partnerships with over 10 colleges, especially pharmacy institutions for AI course enrollment through targeted B2B email marketing outreach. Generated high-quality leads via targeted LinkedIn ads and group-based giveaway campaigns.

70% CPL ReductionB2B EmailLinkedIn AdsLead Gen

Real dashboards. Real results.

Not mockups. These are actual screenshots from tools I've used to build and grow products. Click any image to view full size.

Shopoxide.com: E-Commerce Founded at 19
Product & Growth

Shopoxide.com: E-Commerce Founded at 19

Built and scaled a global e-commerce business from scratch on WooCommerce. Shipped to customers worldwide in USD, EUR, GBP, JPY, INR, CAD, AUD, and Bitcoin. 536% revenue growth, 410% order increase with full P&L ownership.

FounderWooCommerceGlobalBitcoin
HubSpot CRM & Chatbot Automation
Product & Growth

HubSpot CRM & Chatbot Automation

Set up and managed HubSpot CRM, live chat, and conversational chatbot flows for aCubeIT. Automated lead capture, nurturing sequences, and support workflows. 406 contacts across multi-channel pipelines.

HubSpotCRMAutomationLead Capture
LinkedIn Ads Campaign Management
Marketing & Ads

LinkedIn Ads Campaign Management

Managed LinkedIn Campaign Manager for aCubeIT AI research. Ran sponsored content and lead gen campaigns with performance metrics on impressions, clicks, CTR, and CPC across 10+ campaigns.

LinkedIn AdsB2B Lead GenSponsored Content
Email Marketing & Automation at Scale
Marketing & Ads

Email Marketing & Automation at Scale

Designed and executed email campaigns via SendGrid with 97% delivery rates, 20%+ open rates, and automated drip sequences for lead nurturing. Managed multi-segment email lists with Python-based scraping workflows.

SendGridEmail MarketingAutomationDrip Campaigns
HubSpot Forms & CRO: 7.46% Conversion
Product & Growth

HubSpot Forms & CRO: 7.46% Conversion

Built popup forms and CTAs using HubSpot, achieving 7.46% submission rate from 1,139 views. Tested Selenium-based variations for progressive optimization of conversion rates.

HubSpotCROFormsExperimentation
Programmatic Display: NDTV, India Today, ESPN
Marketing & Ads

Programmatic Display: NDTV, India Today, ESPN

Ran programmatic display campaigns across premium publishers including India Today, NDTV, ESPN, Malayala Manorama, PinkVilla, Financial Express, MSN, and DailyMail. Optimized vCTR, CPC and viewability metrics.

ProgrammaticDisplay AdsPremium Publishers
Shopoxide Global Orders: Multi-Currency
Product & Growth

Shopoxide Global Orders: Multi-Currency

Managed global order fulfillment across 12,000+ WooCommerce orders. Shipping via India Post, ePacket, China Post, FedEx. Processing payments in multiple currencies for true global operations.

E-CommerceWooCommerceGlobal ShippingMulti-Currency
HubSpot Contact Management: 406 Pipeline
Marketing & Ads

HubSpot Contact Management: 406 Pipeline

Built structured CRM pipelines in HubSpot managing 406 contacts with lifecycle stages, email tracking, and deal association. Clean data hygiene for effective marketing attribution.

CRMPipeline ManagementData Hygiene

Verified skills, not just claims

19 certifications across Google, Meta, Harvard, Coursera, and more.

🤖

Microsoft AI Product Manager

Microsoft
🏅

Google Digital Marketing

Google
📱

Meta Marketing Science

Meta
💬

Social Media Marketing

LinkedIn Learning
📈

Performance Marketing Workshop

GrowthSchool
🔎

Google Ads Workshop

SkillNation
🦉

Hootsuite Platform Certification

Hootsuite
📊

Google Analytics For Beginners

Google
📱

Facebook Blueprint Certification

Meta
🎬

Google Ads Video Certification

Google
📲

Google Ad Apps Certification

Google
🖥️

Google Ads Display Certification

Google
🔎

Google Ad Search Certification

Google
🤖

Supervised Machine Learning, Neural Search

DeepLearning.AI / Weaviate
🎓

CS50: Introduction To Computer Science

Harvard University
🔗

API 101

MuleSoft (Salesforce)
🗃️

SQL

HackerRank
🏷️

Creating Great Brands

LinkedIn Learning
📈

Search Marketing To Boost Traffic And Sales

Udemy

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Let's build something extraordinary

Whether you need a Product Manager to define your roadmap, a Program Manager to ship at scale, or a Marketing Strategist to drive growth, I'm ready to make an impact.

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Location India · Open to Remote
Currently available for new opportunities

Response time: within 24 hours

Send me a message